Cadillac has seen the future, and it’s electric — or at least most of it is. Late last year, Reuters reported that the head of Cadillac, Steve Carlisle, announced that all – or a majority – of its vehicles would be 100 percent electric by 2030. That means that within the next decade, we’ll be able to watch the automaker that defined American luxury completely redefine the EV market and up the game for the rest of the industry.
If you follow the Cadillac brand closely, you’re probably
not surprised by this news. Cadillac has dabbled in electric vehicles a fair
amount up to this point, and has mentioned its plans for an all-electric future
multiple times. Moreover, it just announced an all-new, fully electric
crossover SUV called the Lyric.
There’s been a fair amount of speculation regarding what
might happen to some beloved Cadillac models if the brand moves forward with
its electric future? Cadillac was sure to say its lineup might be mostly electric by 2030, meaning fan
favorites, like the Escalade, could theoretically continue as a gas model, even
if an EV version is also on offer.
While you and the rest of the world wait to learn more about Cadillac’s upcoming electric crossover – as well as their future lineup – feel free to stop by ELCO Chevrolet Cadillac and experience the vehicles that represent the current pinnacle of American luxury.
Cadillac is revolutionizing car shopping
with the all-new Cadillac Live Virtual Showroom experience. Unveiled at the end
of last year, Cadillac Live puts visual technology and video chat in the hands
of product specialists to help customers find the car that’s right for them.
Imagine shopping for a new car without ever having the leave the comfort of
How does it work? So far, Cadillac has only
launched the program in Canada, but it works by giving a dealership product
specialists an iPhone X, an Osmo Mobile gimbal, and a Bluetooth headset to
conduct a chat session with car buyers online. Not only can specialists show
off ten different vehicles and their features, they also have a tablet app that
lets you demo color schemes, trims, and more.
The idea behind the Cadillac Live Virtual
Showroom is twofold. First, many luxury car shoppers switch automakers if the
car-buying process is simpler with a different brand — one reason Cadillac is
aiming to streamline the process as much as possible. Additionally, Cadillac
Live appeals to those who might not live in the vicinity of a dealership but
still want a personalized shopping experience.
The new virtual showroom is set to come to the US shortly as well, first to California, Illinois, New Jersey, and New York before the rest of the country. This is just one of many ways Cadillac is revolutionizing the car-buying experience, like they’ve defined the luxury vehicle market for decades.
While you’re waiting for the Cadillac Live Virtual Showroom to roll out nationwide, consider paying us a visit at ELCO Chevrolet Cadillac for a tour or a test drive.