Cadillac is revolutionizing car shopping with the all-new Cadillac Live Virtual Showroom experience. Unveiled at the end of last year, Cadillac Live puts visual technology and video chat in the hands of product specialists to help customers find the car that’s right for them. Imagine shopping for a new car without ever having the leave the comfort of your home.
How does it work? So far, Cadillac has only launched the program in Canada, but it works by giving a dealership product specialists an iPhone X, an Osmo Mobile gimbal, and a Bluetooth headset to conduct a chat session with car buyers online. Not only can specialists show off ten different vehicles and their features, they also have a tablet app that lets you demo color schemes, trims, and more.
The idea behind the Cadillac Live Virtual Showroom is twofold. First, many luxury car shoppers switch automakers if the car-buying process is simpler with a different brand — one reason Cadillac is aiming to streamline the process as much as possible. Additionally, Cadillac Live appeals to those who might not live in the vicinity of a dealership but still want a personalized shopping experience.
The new virtual showroom is set to come to the US shortly as well, first to California, Illinois, New Jersey, and New York before the rest of the country. This is just one of many ways Cadillac is revolutionizing the car-buying experience, like they’ve defined the luxury vehicle market for decades.
While you’re waiting for the Cadillac Live Virtual Showroom to roll out nationwide, consider paying us a visit at ELCO Chevrolet Cadillac for a tour or a test drive.