Cadillac Launches XT6 Campaign with Russo Brothers

XT6 Russo Brothers

The Russo brothers, best known for directing several “Avengers” films, recently partnered with Cadillac to unveil to the long-awaited XT6. Cadillac knows XT6 customers are ready for an adventure, and what better way to kick off the adventurous XT6’s campaign than with the highest ever grossing film directors of all time.

Deborah Wahl, Cadillac’s chief marketing officer, said of their decision to team with the Russo brothers, it “was the perfect way to bring this vision to life.”

Cadillac offers a wide array of paint and interior schemes on the XT6, but the Russo brothers seemed to have their eyes on the striking Shadow Metallic finish with a tan leather interior.

The title for the project, “Crew Ready,” seems to indicate the XT6 is ready to take you and your “crew,” anywhere you need to go. All set to the tune of Diplo’s “Welcome to the Party,” the video highlights the vehicle’s highly capable 310 horsepower, 3.6L V6 engine.

While one unfortunate guitarist gets left out of the XT6 because of a child’s car seat in the Russo production, Cadillac is proud to boast about the XT6’s segment-leading 37.2-inch standard third-row headroom and 78.7 cubic feet of max cargo space behind the first row.

Cadillac offers two trim levels for the XT6. The Premium Luxury option comes decked out with interior décor upgrades, including wooden accents, the Sport package receives upgraded wheels and a twin-clutch sport control AWD system.

With “Crew Ready,” Cadillac and the Russo brothers have shown that Cadillac may be synonymous with luxury, but that doesn’t mean their cars aren’t fun. To get up close and personal with all of Cadillac’s extraordinary vehicles, look no further than ELCO Chevrolet Cadillac.

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